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Who are we?

BTB is the pioneer of P2P lending in Israel.

BTB is the pioneer of P2P lending in Israel. The platform began operating in 2014 after several years of intensive planning and development, and only once we were fully confident in the groundbreaking product we had built (you know, no one wants to show half-finished work…). Since its founding, BTB has promoted legislation that would enable the Israeli public to benefit from social lending—whether as investors or as business owners seeking loans. By leveraging advanced financial technology, BTB managed to spark a revolution, create real competition in Israel’s credit market, and allow anyone to invest in Israeli businesses and enjoy attractive interest rates.

Our Values

Transparency

Transparency is not just a cliché for us. We believe that sharing all data with our clients is essential for building genuine trust, and only in this way can we continue to grow together.

Social Responsibility

As an organization founded to strengthen the public’s power against large corporations, we are committed to giving back to the community. This is a core value aimed at creating a better future for all of us.

Commitment to Excellence

We love our work – and we are committed to doing it for you at the highest standard. If something is less than excellent in our eyes, we will continue investing efforts to improve it.
 

The Human Touch

Beyond finance, technology, and business – we are human. Our approach is personal, down-to-earth, and tailored to the unique needs of every client we meet. With us, the client is always at the center.
 

Strengthening the Israeli Economy

We take pride in our support of the Israeli economy, expressed through providing credit to Israeli businesses and entrepreneurs, and through our efforts to enable everyone to invest in them.
 

Technological Innovation

We believe that technological innovation will transform outdated institutional banking. With its help, we can lead a positive change in how the public perceives the financial industry.

CEO, Director, and Founder

Shlomi Turgeman

CEO, Director, and Founder
Shlomi Turgeman

Shlomi Turgeman

CEO, Director, and Founder

Also serves as a Director of the company. Lecturer at Bar-Ilan University and other academic institutions. Within BTB, he played a key role in promoting the legislation regulating P2P lending in the Israeli Knesset. Previously, he owned a law firm specializing in shareholder relations, corporate governance, and antitrust. He also served as the economic commentator on the television program “Behind the Money” on Channel 13.
Deputy CEO, Director, and Founder

Alon Katz

Deputy CEO, Director, and Founder
Alon Katz

Alon Katz

Deputy CEO, Director, and Founder

Also serves as a Director of the company. Former investment advisor at the Investment Center of Discount Bank. He has over 10 years of experience in the capital markets and holds an MBA. Selected for Globes’ “40 Under 40” list in 2019. A proud father to Lenny and Lori, married, and living in Tel Aviv.

The People Behind BTB

Now that we’ve finished talking about the platform, it’s time to introduce the people behind it: the founders of the platform are Shlomi Turgeman (CEO) and Alon Katz (Deputy CEO), who also serve as Directors. The company’s Board of Directors also includes Dani Chrost (Chairman of the Board), Iris Shalegi, and Eli Kadosh – all of whom bring extensive experience in banking, social entrepreneurship, and marketing, and are among Israel’s leading experts in their fields.
We work hard so that things will be easy for you.
We love what we do – and we love success.
We are technological, we are human, we are fast and professional. We are the future of banking. We are BTB.
Chairman of the Board

Danny Chrust

Chairman of the Board
Danny Chrust

Danny Chrust

Chairman of the Board
Served as a Director at Shirbit Insurance Company until its acquisition by Harel. Former VP of Marketing and Sales at Nisko Telematics of the Nisko Ardan Group, where he developed business operations in India, China, Brazil, and Singapore. Held the role of VP of Marketing and Sales at Arad Technologies of the Arad Dalia Group, which operated in the U.S., China, India, Spain, and the UK. Previously served as Commercial Manager at American airlines and as CEO of the Israel Association of Travel Agencies and Consultants. Earlier in his career, he held a senior position at Bank Igud (Union Bank of Israel).
Director

Iris Shalgi

Director
Iris Shalgi

Iris Shalgi

Director
Iris Shalegi is a philanthropist and social entrepreneur. She is the Founder and Chair of the Mahalech Foundation, Chair of the Be for Good Association, a member of the Israeli Council for Culture and Arts, a board member of the Koret Foundation, and a member of the Jewish Funders Network Israel. Iris holds an MBA in Human Resources Management.
Director and Chairman of the Credit Committee

Eli Kadosh

Director and Chairman of the Credit Committee
Eli Kadosh

Eli Kadosh

Director and Chairman of the Credit Committee
Former senior executive at the Bank of Israel, where he held a wide range of positions in the fields of corporate sector, foreign exchange, banking, capital flows, and balance of payments. He served as Chairman of the Bank of Israel’s Provident Fund and represented Israel in international working groups at the World Bank, the IMF, Euro-Start, and the OECD. He currently serves as Chairman of the Investment Committee at PPM and at the Provident Fund for Social Sciences and Humanities Academics, and as a member of the Public Council of Meuhedet Health Fund.
Account Trustees – Ziv Haft Trusts and Holdings Ltd. (BDO Israel). To view the account management certificate, click here.

In the Media BTB

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Who are we?

BTB is a pioneer of P2P lending in Israel. The platform began operating in 2014 after several years of intensive planning and development, once we were confident in the revolutionary product we built (you know, no half measures…). Since its founding, BTB has promoted legislation enabling the public in Israel to benefit from social lending — both as investors and as business owners seeking loans. By leveraging advanced financial technology, BTB has sparked a revolution, creating real competition in Israel’s credit market — allowing anyone to invest in Israeli businesses and earn interest. Now that we’ve introduced the platform, it’s time to meet the people behind it: the founders are Shlomi Turgeman (CEO) and Alon Katz (Deputy CEO), who also serve as directors. The company’s board includes Danny Krost (Chairman), Iris Shalegi, and Eli Kedush — all with extensive experience in banking, social entrepreneurship, and marketing, counted among Israel’s top experts. We work hard to make things easy for you. We love what we do — and we love success. We are technological, human, fast, and professional. We are the banking of the future. We are BTB.
Our loans are not available to every business, but only to those with a proven track record, at least one year of business activity, cash flow, and growth potential. Did you know that small and medium-sized businesses generate 54% of the GDP? This means that your investment, no matter the amount, joining thousands of other investors — helps advance the economy and business growth. We offer market-breaking loans to business owners who want and are able to grow — from ₪100,000 up to ₪1,000,000, for periods of 4–8 years. And of course, there are also longer loans for property owners — up to 40 years, secured by real estate or a cash deposit. So what do we have? BTB investors earn all the interest on the loans, and Israeli businesses and property owners receive the credit they need to achieve their goals. Simple, fair, smart.

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